A practical two-system strategy for Taylor: use the growth tools around Sarah to capture and follow every opportunity, then hand qualified estimates to improveit 360 for sales, production and payment.
v1 is the straight clone of the current site. v2 is the redesigned version.
Pegasus already has the right proof: named coating chemistry, in-house installers, warranty coverage, financing and local credibility. The growth gap is making those advantages easier to see, easier to ask about and impossible for the team to forget after a lead arrives.
Salt, freeze/thaw damage and winter cleanup are urgent local problems. Every campaign should connect the coating system to that reality.
“Our crew. Every job.” is the trust advantage. Short prep, repair and installation clips will outperform generic product claims.
Sarah should qualify surface, size, ZIP code, timeline and financing interest, then create the i360 lead without waiting for office hours.
Do not replace improveit 360. It is already Taylor’s operational system. Put the marketing and conversational layer in front of it, with an explicit handoff and source tracking.
Project content brings the homeowner in. Sarah answers questions, qualifies the opportunity and asks for the estimate.
Tags the source, follows up instantly by SMS, confirms booking and keeps unready leads warm.
The team works the eLead, schedules the appointment, quotes, manages the project, tracks payments and reports on performance.
Sarah · Pegasus SurfacesHer useful job is not “chat.” It is conversion: answer from the approved Pegasus knowledge base, collect the fields i360 needs, and hand off with a clean conversation summary.
Talk to Sarah here: tap Sarah’s picture at the bottom-right of the screen to start a voice conversation.
The overlap is intentional but should be governed. i360 stays authoritative for sales and job status. The growth layer owns campaign source, immediate conversations and nurture activity.
| Capability | Business Hub OS layer | improveit 360 | Recommended owner |
|---|---|---|---|
| Ads & creative | AI image/video ads, branded variations, ad insights | Not the primary creative workspace | GROWTH |
| Lead capture | Smart forms, inbound webhooks, Meta leads, Sarah | CRM lead intake and contractor workflow | CAPTURE → HANDOFF |
| Instant response | AI texting, calling, inbox, booking and nurture | Automated communications and lead follow-up | GROWTH |
| Appointments & sales | Calendar and pipeline visibility | Appointment scheduling, sales tools and quoting | i360 |
| Production | Not the system for job costing or crews | Project management, templated tasks, job costs, mobile team tools | i360 |
| Payments | Keep out of the first integration scope | Payments and financing workflows | i360 |
| Reviews & reactivation | Post-job review request, referral ask, seasonal win-back | Supplies the completed-job trigger | TRIGGER → GROWTH |
| Reporting | Lead source, response, campaign and conversation performance | Sales, operations, ROI and project reporting | BOTH, BY LANE |
Start with one reliable direction before attempting a full two-way sync. The value is immediate when a Sarah or website lead appears correctly in i360 with no retyping.
Training note: Sarah’s business knowledge belongs in the agent configuration, not in a public website editing form. Use approved pages, service details, FAQs, service-area rules and handoff instructions; keep operational credentials and i360 access out of the page.
The clone is a delivery surface, not the strategy by itself. These are the concrete additions that turn the cloned pages into a lead system. The public clone URL is still pending and should be added to the top button when available.
The social review did not surface verifiable Pegasus profile URLs in public search, so this plan avoids invented handles and focuses on a repeatable content system that can publish wherever Taylor’s active accounts live.
Open on white salt residue and pitted concrete. Cut to grinding, crack repair, flake broadcast and the finished clean floor. Close: “Your garage sees winter every year. Build for it.”
Clear floor → mechanical prep → repairs → Polyurea base → flake + Polyaspartic topcoat. Show each real step and the crew member doing it.
Feature the crew with a direct explanation of why in-house, factory-trained installation protects workmanship, communication and warranty confidence.
Let Taylor explain the Polyurea/Polyaspartic choice, cure time, UV stability and winter performance without attacking competitors.
Show an actual project where staining, cracks and winter damage were addressed. Use measured square footage, installation time and customer-approved result only.
Offer a free concrete assessment: garage, patio, shop floor or commercial slab. Route the lead to Sarah for ZIP, floor type, rough size and preferred estimate time.
Five visual directions are ready to review across awareness, transformation, conversational lead capture and social sharing.
Creative review: These are draft concepts. Replace placeholder business names, phone numbers, warranty language and any unapproved claims with verified Pegasus details before publishing or running paid media.
Finished vertical concepts showing the crew, the transformation and the coating process in motion.
Concept review: These are AI-generated concept drafts for Taylor’s review, not photos of real Pegasus jobs.